Zbynek Sterba
I'm a product designer and builder with a research background. I start from data, make ideas real, and always fight for the users.
I currently lead and design growth initiatives at Pipedrive. Before that, I worked on products at Avast and Quadient. Outside of work, I run in the mountains with a camera in hand. More about me.
Say hi at hi@zbyste.com, or find me on LinkedIn and Instagram.
Work
Pipedrive 2019 – now
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Onboarding for new users
How new users get from sign-up to their first real deal. Research, experiments and the flows that came out of them.
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Pipedrive navigation
Getting a shelved navigation revamp shipped, one small experiment at a time.
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Homepage interactive demo
A clickable product demo on pipedrive.com, from Lovable prototype to two live A/B tests.
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Prototype playground
A shared team playground where one command turns an idea, screenshot or Figma frame into a live, shareable prototype.
Avast 2017 – 2019
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Avast SafePrice
Redesign of a shopping browser extension that annoyed people into uninstalling it. New notification logic and UI took the Chrome store rating from 3.4 to 4.2 in four months.
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Avast Secure Browser
A new browser built around security and privacy that still had to feel familiar from the first minute. MVP experience, add-on structure and the pattern library behind it.
Masaryk & Zürich Universities
How I work
- Prototype first. A working link settles an argument faster than a spec, so most of my ideas start as a prototype the team can click.
- Small bets earn big ones. I look for the cheapest test that can prove the point, then use the result to get the bigger change funded.
- Question the metric. In experiment reviews I push for the signal behind the number: what people actually did, not only whether they converted.
- Bring people along. I review work across teams and have mentored new designers through their first months.
Personal
Illustrations
Postcards, prints, posters and doodles from personal projects. Most are inspired by my travels and the little things around me.
Photos
Mountains, forests, empty roads and the odd animal, from runs, hikes and travels. Same habit as design: notice the details, wait for the light.
