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About

Product designer based in Prague. Before moving to product teams in 2016, I spent eight years in academia researching how people read maps.

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  1. 2019 – now

    PipedrivePrague

    • Principal Product Designer 2023 – now
      Founding designer of the Product Growth team, working on how new customers sign up and start using Pipedrive. I design and prototype experiments across sign-up, onboarding, navigation and the trial, from research to A/B test. Redesigned onboarding and the Setup guide, set up a shared prototype playground, and mentor the designers who joined the area.
    • Product Design Team Lead 2023
      Led a small team of product designers working on Pipedrive's communication and planning products, while still designing hands-on for the Email team (AI features).
    • Senior Product Designer 2021 – 2022
      Redesigned Sales Inbox, Pipedrive's built-in email client, and added support for multiple email accounts. Also worked on new product incubations.
    • Product Designer 2019 – 2020
      Designed Leads Inbox and LeadBooster, Pipedrive's lead-generation products, helping sales teams capture and qualify new leads before they turn into deals.

    Work: Onboarding · Navigation · Interactive demo · Prototype playground

  2. 2017 – 2019

    AvastPrague

    • Product Designer, Platform team

    Designed Avast Secure Browser and its extensions through every stage, from research to shipped UI. Made research and usability testing a regular part of the platform's development cycle, and helped increase user engagement and satisfaction.

    Work: SafePrice · Secure Browser

  3. 2016 – 2017

    QuadientHradec Králové

    • UX Designer

    Owned UX for two customer-communication products: research, scenarios, information architecture, interaction design and testing. Brought in eye-tracking and keystroke-level modeling, reworked the persona system shared across the product line, and gave UX talks at the company's public workshops.

  4. 2015 – 2016

    University of ZurichZürich

    • Postdoctoral Researcher, GIVA group

    Cross-cultural research on how people perceive spatial visualizations, with eye-tracking and mixed-method study designs.

  5. 2008 – 2015

    Masaryk UniversityBrno

    • Postdoc Research Specialist 2013 – 2015
    • Research Assistant 2008 – 2013

    Usability of maps for crisis management, then experimental testing at the Center for Experimental Psychology and Cognitive Sciences: questionnaires, cognitive tests and eye-tracking. Organised lectures, workshops and conferences along the way.

    2012: visiting researcher at the IGN COGIT lab in Paris. 2015: ICA Research Scholarship.

    Work: UX research in cartography

Education